Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Google updates Search Console Insights, removing Google Analytics data. Search Console Insights now focuses solely on Search Console metrics. Google Analytics data still accessible through its ...

This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup. Google Analytics quietly rolled out a new feature: Consent ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Google has introduced an alpha feature in its Analytics Data API that enables developers to access conversion data across paid and organic channels. The update mirrors the Conversion performance ...