At this week's big Google Cloud conference, Google Next '23, executives at the tech giant made numerous announcements and forward-looking statements to help developers and IT managers plan for future ...

Valve has decided to update the Steam traffic tracking system for game developers after reviewing privacy issues with Google Analytics, the most widely used tool for accessing such data. Instead, ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Application-centricity is everywhere, at every level. There ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...