All too often, clicking the back button in your browser doesn’t actually take you back. It’s called back button hijacking, and Google has thus far tolerated it. That ends in June, when the company ...

Google targets back button hijacking with June 15, 2026 enforcement deadline threatening search rankings for sites using exit overlays and ad scripts.

“Back button hijacking is a way of wringing more pageviews out of visitors. It’s common on sites that live and die on search traffic. You may end up on a page because it looks like something you want, ...