The marketing funnel is officially over – according to Google, at least. On Monday, during its NewFronts presentation in New York City, Kristen O’Hara, VP of agency, platform and client solutions, ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google has made changes to its direct sales organization in a bid to push more deals through its Google Apps resellers, give partners a crack at larger deals and reduce channel conflict, CRN has ...

This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts ...