Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...
Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...
On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange (AdX) has already expressed interest -- if the Department of Justice (DOJ) convinces U.S. District Judge ...
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Roblox Hopes Targeted Advertising Hits the Mark With Investors
[content-module:CompanyOverview|NYSE:RBLX] Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: ...
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