The PPC marketer’s guide to Google’s Meridian

Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to ...

[Google's Search AI] What is EmbeddingGemma 2? The mechanism for searching text, images, audio, and video locally

EmbeddingGemma 2 is an AI model for searching text, images, audio, and video based on the meaning of their content. Google ...
Searchenginejournal.com

Google: Use AI in the Best Possible Way for Search

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take ...
Search Engine Roundtable

Google Search Using Latest Gemini 3.5 Flash-Lite

Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode (I assume). Google ...