Earlier this month, HP grabbed headlines and nods of approval with the introduction of its strikingly thin Spectre 13 laptop. But it wasn’t the premium new machine that drew most of the adulation, as ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the full ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago. It’s just four slanted lines, but the branding ...