Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving ...
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