Apple might be the next company to add a ChatGPT-style chatbot to its Support app, likely as a way to automatically handle cases covered in its documentation and hand off only the trickier ones to a ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...

Commentary: An animated iPhone mount is one of several devices from CES that could help Apple level up. (Or at least make Siri cuter.) Bridget Carey is an award-winning reporter who helps you level-up ...

A new phishing scam is getting a lot of attention because it uses real Apple Support tickets to trick people into giving up their accounts. Broadcom's Eric Moret shared how he nearly lost his entire ...

Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...