The Grocer

Seven key questions on the HFSS rules

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...
The Grocer

No more lazy marketing: why HFSS is a blessing in disguise

For years, the default answer to a marketing problem was simple: spend more, push the product harder, optimise faster. HFSS changes that brief. With the January 2026 restrictions now in force, the ...
FoodNavigator

Sodium reduction a priority in the UK after HFSS delay, LoSalt suggests

In the wake of the delay of the UK’s landmark HFSS guidance on volume and price, UK company LoSalt is calling for greater salt reduction regulations and education from the government. Eating too much ...
The Hindu

Tax ‘HFSS’ foods, view it as a public health imperative

The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...
Marketing Week

Junk food ad ban: Marketers say it will force brands to ‘think smarter’

Restrictions on the advertising of foods high in fat, salt or sugar (HFSS) have long been on the table. Yesterday (12 September), the government confirmed the restrictions on TV and online advertising ...
FoodNavigator

Can food palatability be predicted?

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...