Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but because it shapes what users remember. When an AI answer ...

Google’s AI Mode mistakenly labeled traffic as "direct" instead of "organic." Google confirmed it was a bug and fixed it. Traffic is now properly categorized. Google AI Mode traffic bug fixed after ...

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. The line’s flat, and you’re dreading the conversation with your boss about why your SEO ...