Nancy Marshall, The PR Maven has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. Strong brands don’t just happen by accident. They don’t win ...

For decades, the playbook for public relations revolved around one core activity: media relations. PR pros cultivated relationships with journalists, pitched stories, and relied on traditional outlets ...

Google’s AI Overviews now generate summaries directly on the search results page, with links as supporting material. At the ...

Opinions expressed by Entrepreneur contributors are their own. The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ...

If I had a dollar for every time a client said they were taking PR in-house for budget reasons—only to return six months later with little results—well, I probably couldn’t quit my day job, but I ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

AI is firmly embedded in the day-to-day operations of public relations firms. Generative AI is used for research, messaging, content development, and media strategy. But in many cases, clients have ...

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...

Communicators today aren’t simply asking how many stories ran or how many outlets picked up a press release. They want to understand why their brand appears (or doesn’t appear) when buyers research, ...