Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time. This allows promotions and incentives to be targeted not only on customer segment but on ...

Discover an amazing beacon tip in this video that will transform how you use beacons in your projects! Whether you're a ...

Opinions expressed by Entrepreneur contributors are their own. This past summer, Google launched its Eddystone Bluetooth beacon system for Android, joining Apple’s iOS as a major player in the ...

Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping ...

When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...