The VLOOKUP function in Microsoft Excel literally means vertical lookup. It’s a search function for querying values in the cell of a column. This function searches for the data relative to the entries ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

The decision for a company to build out a corporate development team doesn't always stem from the decision to adopt an inorganic growth strategy. An entire deal can be outsourced from start to finish ...

In this six-step guide, learn how to use Google's query formula in order to build link analysis dashboards in Google sheets. Analyzing your own link profile as well as your competitors’ is a ...

What does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing activities? Can you even measure brand?

Snap’s IPO was big news when it happened in 2017 – one of the largest in history and the first of a string of Silicon Valley “unicorns” that went public over the next couple years. At the center of it ...

Community driven content discussing all aspects of software development from DevOps to design patterns. Ready to develop your first AWS Lambda function in Python? It really couldn’t be easier. The AWS ...

When you first start writing scripts, modularity, reusability, and best practices may not be top of mind. As your scripts become more complex, however, creating reusable elements becomes essential. By ...

With Pulsar Functions, you can apply Python functions to pub/sub messages in Apache Pulsar to make machine learning predictions in real time. Here’s how. The need for AI and machine learning in ...

I’ve seen plenty of founders bring on VPs of marketing when the priorities should be block-and-tackle work and establishing product-market fit. Concentrate on initiatives that will pay off for years ...