Creativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn't mean that scientists haven't tried, and a study published in ...

Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.

Psychologist Alison Gopnik explores new discoveries in the science of human nature. Read previous columns here. Creativity is crucial—at the heart of human endeavors ranging from art to ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

IQ tests have received a very large number of criticisms since their inception. One of the main arguments made against the use of IQ tests is that they don't measure creativity. But is this true? As ...

Marketing organizations have never had more visibility into performance. Dashboards track campaigns in real time, attribution models connect touchpoints to revenue and project management systems ...