Legally, pet food is classified as ‘feed’. The term doesn’t provoke excitement - in fact, it arguably evokes a practical, almost mechanical process, like feeding a forge with coal to keep it burning.

Humanisation of warfare is an interesting subject, and it is in the context of the lack of development of international morality that this subject can be discussed and understood. Currently, ...

The world of pet parenting is changing. Pets are the family we choose and we treat them as such. From day care, hotel stays, clothing and food choices, we are humanising our pets, says South African ...

Watchdog’s investigation into vet sector highlights expensive treatments that would previously have been ‘addressed through euthanasia’ Eir Nolsøe is Economics Correspondent at The Telegraph covering ...

This report explains the rising trend in pet humanisation, as small animals become popular pets in several markets and people become increasingly willing to spend more on pet accessories. This report ...

Coca-Cola’s Sprite came under a lot of fire not too long ago for its #BrutallyRefreshing campaign in Ireland. The brand was made aware, equally brutally, by the audience about how far from refreshing ...

Increasingly, in today’s over-communicated world, we are finding brands eager to latch on to topical trends to be seen as ‘cool’, ‘caring’ or even socially responsible. In short, they are trying to ...