Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Ah, America. It might well bill itself as the Land of the Brave, but in terms of funny advertising, according to one influential voice, right now it’s the Land of the Cowardly. Last week Peter Daboll, ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...