Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

(Crain’s) — MillerCoors LLC is rolling out humorous advertisements and a new bottle design in its push to revive struggling sales of Miller Lite. A bottle designed with what the beverage maker calls a ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...