On April 15th, the Brand Activation Association announced the winners of their annual Reggie Awards that date back to 1983, for the best-integrated marketing programs of the year. Reggie stands for ...

When researching graduate programs, you’ll likely see messaging from colleges and universities across an array of media platforms. The goal? Building brand awareness while communicating exactly how ...

Integrated marketing may be viewed as the Holy Grail for all ad efforts today, but the majority of brand managers are not happy with the outcome. That’s the news from a survey from the Association of ...