The NFL and college football are now seeing double-digit percentage gains in TV ad impressions in the third quarter year-over-year, according to iSpot. From July through September (the starting month ...

NEW YORK, June 28, 2023 /PRNewswire/ -- Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019. That ...

Rebounding from the last 12 months, in which connected TV's share of impressions has declined, CTV's share of digital video impressions climbed to a 38% share in the first quarter of this year from 31 ...

Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month ...

Double-serving in Google Ads is a hot topic right now, but almost no one is talking about what’s really impacted: Auction Insights. With metrics like impression share getting diluted through the ...