Roku has indicated that it will be adding video ads to the home screen. The streaming platform hasn’t categorically denied these ads won’t be full-screen promotional messages. Moreover, the duration, ...

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

According to Business Insider's report, Microsoft and Xbox are testing a new program to expand on ad placements. The company will offer this program for both merchants and game developers on the ...

Can you imagine if there were 80 different ways to insert ads into content? While there are parts of the advertising business that seem oversubscribed, there are only a couple of ways to insert ads ...