Nestlé leading adoption of the AI-powered integration that brings creator content into the center of global paid media operations—helping brands leverage high-performing creator media at scale.

Twenty years ago, Kevin Henneman sat across from NBC’s head of procurement, eager to understand how his systems integration company was perceived. He had just lost a bid and, driven by a desire to ...

BURLINGTON, Mass.—Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonstrate it live during IBC 2025, Sept.

TikTok is taking another step toward performance-driven advertising with a new integration with HubSpot, designed to connect campaign activity on the platform directly to business outcomes. Announced ...

Editor’s Note: This story was originally published on April 14, 2026. Since then, we updated it on April 20, 2026. Twenty years ago, Kevin Henneman sat across from NBC’s head of procurement, eager to ...