Build the GOATs brick by brick before the 2026 World Cup kicks off.

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

Lego Smart Bricks make the toys more interactive, but there are drawbacks. Limited distribution and disabled features are ...

Worlds are colliding ahead of the World Cup. Lego has debuted its new sets of World Cup players and arenas. Fans can build<a ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

No judgment.

Lego fans will not want to miss this event ...

A black market for highly valuable Lego sets is being built brick by brick, and authorities are trying to knock it down. Lego sets are highly sought after, by kids and their parents as well as adult ...