Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

If there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by singular words and simple symbols, meaning that the text and its font can be ...

The most important thing for a company is its identity, which is nowadays successfully maintained by pictorial representations called logos. A logo makes a website or a company look complete; it ...

An extensive Twitter thread spells out which free or inexpensive fonts to start with to at least closely mimic the logos of Netflix, LinkedIn, Google, Amazon, and so many more. A surprising number of ...

In college football, fans and players sometimes take as much pride in the logo they wear on and off the field as they do in their team's performance on the field. Logos help drive merchandise sales ...

When the Harley-Davidson Model 1 first roared into life in 1905, it began a big, bold, long-lasting legacy. After more than a century, Harley-Davidson has grown from a simple motorcycle-building ...

Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose--aka Recapturist--is a photographer and designer who has spent the last decade ...