When I was charged with managing my public library’s marketing needs, I balked at first. I was a librarian, not a marketer. I had no idea where to start. I didn’t understand the size of the task. It ...

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

Roswell Encina (left), chief communications officer at the Library of Congress, and Hawa Jalloh, librarian at Prince George’s County (Md.) Memorial Library System, at a panel on influencer marketing ...

EFFINGHAM -- Catherine Bailey, marketing and adult programming coordinator for Effingham Public Library, is the recipient of the 2016 Illinois Library Association Deborah Dowley Preiser Marketing ...

Penguin Random House has announced that they have created a unified marketing group that will deal with libraries. Company officials said that this move aimed at further strengthening its presence in ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...

2017 was the year the marketing got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better. In this free ebook, Marketing Dive ...