A top independent data management platform (DMP) and data exchange has been selected as a partner by a company that’s best known for providing TV companies with solutions for ad detection, sponsorship ...

(Reuters) -French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into targeted marketing unit Epsilon, its ...

Lotame started the year with a series of new ways to help advertisers use data in specific ways. With its latest product, the adtech company is unleashing the data in a continuous, real-time flow. The ...

NEW YORK, NY--(Marketwired - Mar 16, 2017) - Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the general ...

NEW YORK, NY--(Marketwired - Sep 7, 2017) - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the appointment of Eric ...

Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly ...

Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, ...

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...

Lotame on Monday announced the launch of a data product that can be integrated with marketers’ existing first-party data to help them gain a more complete picture of their target customers. Lotame, a ...

Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and ...

As social media sites struggle to capitalize on their popularity, a company called Lotame has just raised $13 million in Series B funding to take aim at advertisers in a unique way. Much of Internet ...