The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Travelers are eagerly awaiting ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly, and eventually trade those miles for a "free" trip. In reality, they are carefully designed systems that ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.