What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Photo Credit: The lobby of a modern hotel in Shanghai under the Orange brand of hotel group H World. H World Major chains tout hundreds of millions of members, but a new Skift metric reveals wild ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel ...