Celtra has introduced AdCreator 4, offering HTML5 technology for launching mobile display advertising across all screens. AdCreator 4 is made to run programmatic cross-screen campaigns, utilizing a ...
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. The shift keeps Brightcove CEO David Mendels busy. Nearly 20 years ...
It's a busy week for advertisers, as Advertising Week in New York City has just begun. Today is also the first day of the two-day IAB Mixx Conference, led by the Interactive Advertising Bureau (IAB).
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