It all began with a bowl of Cheerios and a couple of circus peanuts. Those were the base ingredients that John Holahan, vice president of General Mills, opted to experiment with when he and his team ...

When Lucky Charms first hit shelves in the early 1960s, there were four marbit shapes: clovers, hearts, stars and moons. (The heart is the only original shape still left.) When the company added a ...

There’s a lot of food science that goes into those marshmallow clovers D. Lawrence Tarazano, U.S. Patent and Trademark Office When it comes to St. Patrick’s Day, people think of many different things: ...

It’s been about a week since General Mills announced it would be retiring the hourglass from Lucky Charms lineup of marshmallows, and in the interim, the biggest question—besides “There was an ...

I’m a Lucky Charms cereal fan girl. No Cocoa Puffs, Captain Crunch, or even Fruit Loops will do. My sugary cereal affection, at 50 years old, is solely committed to the LC. Perhaps that’s why my mom ...

The sands of time are sinking for Lucky Charms' hourglass marshmallow, which will soon be officially retired from the popular cereal. Lucky Charms announced the shape's retirement on its official ...

No doubt, the best part of Lucky Charms cereal is the colorful marshmallows. You know that, the brand knows that, and now they're turning those little bits of goodness into oversized marshmallows.

Satisfy your inner child with soft, chewy Lucky Charms Cookies. These cookies taste like your childhood if you grew up in ...