Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy. The session ...

Article Body Start You know the old saw about half our advertising being wasted but we don't know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of ...

Lindstrom drew on his deep insight into neuroscience and highlighted the concept of a ‘somatic marker’: how an idea can actually be imprinted in consumers’ brains. He explained how the scientific ...

Martin Lindstrom is a TIME 100 honoree, a marketing consultant and the author of Small Data. Last year, the Internet security firm AVG reported that 92% of American children have an online footprint ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media. New York Times bestselling author of eight books ...

Consumer choice is at an all-time high, thanks to the advent of Internet shopping. Yet marketers still know very little about why we buy. Neither do we; consumers often make purchasing decisions in ...