“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...
Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.
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