For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

Neil Cummings Whether you’re a fan of imperial or metric, this past Sunday was the day to celebrate the way we measure our surroundings. What better way to celebrate a day dedicated to measurement ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Demand for IT organization services is high, but funding for IT projects is cautious. IT organizations can no longer measure worth by the service request backlog volume, or prioritize projects based ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

The purpose of performance measurement is to help organizations understand how decision-making processes or practices led to success or failure in the past and how that understanding can lead to ...

The EMRI is currently supporting research in four areas: 1) How measurement of retail spending and inflation can be redesigned to make use of item-level transactions data to value technologically ...

Rich Kaestner is project director of the Consortium for School Networking’s Green Computing Leadership Initiative. INCREASINGLY, SCHOOL administrators and technology directors are being asked to ...

A new joint interest research project aims to improve production measurements from deepwater fields. The Letton-Hall Group, Houston, received a contract from the nonprofit Research Partnership to ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...