AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield. In all of these cases, data is required to ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Emplifi gives brands a holistic view of customer interactions across every touchpoint. Real-time social listening and monitoring keeps teams aware of sentiment, competitor activity, and industry ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

The Advertising Research Foundation’s (ARF) “Marketing Analytics Accelerator” Wednesday was the ninth annual version of the event – formerly known as the “Attribution Accelerator” – and it was the ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

John Hoctor, CEO of Newton Research, recently sat down to talk about how his company is using AI agents to change the way the media industry approaches data analytics. Newton Research specialises in ...

Opinions expressed by Digital Journal contributors are their own. In the marketplace of today, the momentum is towards basing more and more decisions on data analytics and AI. Indeed, about 60% of ...

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on ...

Spread the loveIntroduction As we approach 2026, the marketing landscape is undergoing significant transformations driven by technological advancements, evolving consumer behavior, and emerging ...

"Numbers call me," said Jeffrey Bustos, who is senior vice president, retail media analytics at Merkle, a Denstu company. That was how he started the conversation with MediaPost, adding that he most ...