Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to ...
Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe’s Media Optimizer, an ad management and optimization platform. Adobe’s Media ...
When it comes to variability between desktop and mobile advertising on Facebook, new data from Adobe suggests context and content matter in native ad placement. Desktop newsfeed ads yielded a 14% ...
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