“The Alby Awards celebrate what best-in-class retail media performance looks like,” said Brian Monahan, SVP of Retail Media at Albertsons Companies. “We remain steadfast in our commitment to driving ...

A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not ...

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The ...