The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators The program will be powered by impact.com’s ...

Minecraft, which is the world's best-selling video game of all time, is now utilizing Impact.com to power its recently announced affiliate program, providing the gaming company with a digital platform ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Undertaken by 13 members of Team Kyo that were part of the ...

impact.com, the global infrastructure for partnership-driven commerce, today announced on 1st June, 2026 that it will power Minecraft’s first-ever affiliate program, making it easier for creators to ...

New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for ...