Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense.

The Twitter logo is displayed on a banner outside the New York Stock Exchange in 2013 the day the company went public. Twitter is selling a mobile ad network for three times the price it paid to buy ...

In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly ...

Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

Twitter’s MoPub said it has launched the MoPub SDK (software development kit) with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release enables ...

(RTTNews) - Social media company Twitter, Inc. (TWTR) Wednesday said it has agreed to sell MoPub to marketing software company AppLovin Corporation (APP) for $1.05 billion in cash. Under the terms of ...

Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue of $432 million, nearly double what it was one year ago. And mobile ad revenue made up 88% of that $432 million (about ...

MoPub, which Twitter bought for a reported $350 million in September, on Thursday announced the launch of its native mobile ads platform. The idea, MoPub said in a blog post, is to give app developers ...

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost. If you’re not familiar with rewarded video ...

Twitter on Wednesday announced its decision to sell its MoPub mobile advertising network to game developer and ad-tech company AppLovin for $1.05 billion in cash. Twitter said the sale is in line with ...

Twitter Inc. said Wednesday it is selling MoPub, a mobile-ad network, for $1.05 billion in cash. Marketing-software company AppLovin Corp. APP will buy MoPub, which Twitter TWTR acquired in 2013 for ...