The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...

AI adoption is accelerating across industries as enterprises move beyond pilot projects to large-scale deployments. Flexera’s 2026 IT Priorities report shows that 94% of IT leaders are actively ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

Data cleaning is a critical step in the data processing cycle that can significantly impact the quality of data-driven initiatives. It’s not just about removing errors and inconsistencies; it is also ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...