AppNexus is hitting the market with its own version of mobile header bidding. Announced Monday, the tool – dubbed PriceCheck – aims to help app developers and publishers maximize their yield by ...

It’s keeping some supply for mediation. “The waterfall is being eroded by header bidding, but we don’t know exactly how things are going to shake out, so we’re all hedging our bets,” Castell said. “We ...

Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry for both publishers and advertisers in Q1 2017. The ...

Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in its first "Quarterly Mobile Index" of 2019, ...

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017.

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

Mobile monetised impression volume from header bidding rose 12 times year-on-year (YoY) in Q1 2017, a faster growth rate than desktop header bidding impressions. According to PubMatic, an automation ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Ad-management tech provider AerServ on Thursday launched open-call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand ...

SINGAPORE - In her more than eight years of working in the digital industry, with stints at Twitter, Yahoo, Google and now as the Asia MD of AppNexus, Sonal Patel has witnessed “the rather leisurely ...

In his continuing regular series, programmatic expert Paul Gubbins looks at one of the hottest topics in programmatic right now: header bidding. If you know me, youll already be familiar with the ...