Three analytically-intriguing mid-major freshmen who had standout seasons in 2025-26.

It is a popular trope on social media these days to argue that Major League Baseball has surpassed the NBA in popularity. But does the actual data agree? The claims come from all corners of the internet.

The NBA may have a tanking problem, but the league’s TV advertisers are as competitive as ever. In fact, regular-season ad performance is on the upswing. EDO data shows that ads that ran during the 2025-26 NBA regular season prior to the All-Star break ...

The late-night NBA slate concludes with a cross-conference clash at the Mortgage Matchup Center as the Phoenix Suns host the Milwaukee Bucks. The Suns enter Saturday as heavy 11-point favorites, powered by the elite scoring tandem of Devin Booker and Jalen ...

When the Memphis Grizzlies visited the Utah Jazz last week, only Grizzlies player who logged minutes-Rayan Rupert-began the season in the NBA. Dariq Whitehead, Memphis' leading scorer that night, was making his first career start.