The ACC Network is set for launch Aug. 22, but advertising for the new cable network started Tuesday to coincide with the ACC men’s basketball tournament through ESPN. The promo’s slogan is, “We Do ...

FX might be king of the "artful TV promo" game, but where do all the other big networks stand? These days, if you have a show you're positioning for Emmy contention, you need to throw down the marker ...

With the pandemic wreaking havoc on the sports calendar, now more than ever sports fans are struggling to keep pace with the start times of games. While it’s not hard at all to find the information ...

Amidst the pandemic, TV networks used their own airwaves to promote programming to a greater degree than a year ago -- to a great extent coming from cable networks. Since the last half of September, ...

Amidst continued linear TV viewing erosion due to cord-cutting and the growth of streaming platforms, TV networks have increased promotions for their own linear TV programming content on their own ...