U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

Emboldened by EE’s pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it’s toying ...

Following on from news that Britain’s largest carrier EE is looking into blocking adverts on mobile, the second largest carrier O2 has revealed it is in “advanced stages” of looking into advert ...

The advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP. Following a two-way pitch between the incumbents ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Following similar comments from EE about doing the same, UK carrier O2 has said it's also considering options for allowing its customers to block all mobile ads on their smartphones. In an interview ...