The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX ...

Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.

LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller ...

Collaboration drives significant impact for a political advocacy campaign, achieving 17.73% greater efficiency in reaching New Yorkers with affordable healthcare messaging LOS ANGELES, Oct. 6, 2025 ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate ...

OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased ...