Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

Digital marketing refers to the use of websites, mobile devices, apps, social media, search engines, and other digital channels to promote and sell products and services. In today’s world, it enables ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...