Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...

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Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

Research competitors' ads, avoid hyper-competitive keywords, focus ads on consumer savings, and refine ad groups to focus on high performers. Those are some of the tips Brandon Leibowitz offers up to ...

Erin Sagin starts the year off by showing marketers how to get more from paid-search media. She calls the "quick wins" with details on how to get more from ad extensions, better ways to use ...