These once-reliable tactics were quietly draining my clients' budgets and credibility — here's what I replaced them with.

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

AI Engines scan for Off-site Authority on high authority domains, and treat them as "hard facts" to verify a business's ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. For years, we have heard that public relations is outdated.

Austin, Texas: Let’s be honest: in 2026, hitting "send" and hoping for the best is a recipe for invisibility. With AI bots flooding the web and traditional newsrooms consolidating, the battle for ...

Looking toward 2026, public relations (PR) and investor relations (IR) continue to evolve at lightning speed. Advances in AI, automation, and digital communication tools are transforming how companies ...

Whether you're unveiling a new resort, launching a seasonal campaign, or celebrating a big partnership, one thing's for sure: your travel story deserves to be heard. And a well-timed, strategically ...

A roundup of the press releases sent via PR Newswire that received the most attention over the past year. The press releases sent via PR Newswire – and how they perform – say a lot about what news ...

A staggering 68% of organizations are shifting their marketing strategy to add PR to the mix. But they aren’t all following a winning playbook. It’s a whole new marketing ball game in 2026 and ...