This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing quarter, Google has introduced more functionality and visibility.

When control over targeting, placements, or creative is a necessity, Demand Gen is the better option. In Performance Max, ads are automatically built from the assets you upload, with Google’s AI ...