AI is making performance easier to measure than ever. Deciding what that performance is worth is still up to people.

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends ...

The Rasch measurement model has emerged as a pivotal tool in educational assessment by transforming ordinal performance data into interval-level measures. This probabilistic model facilitates the ...

The growing priority around enabling trusted AI is forcing companies to revisit this divide and to take a more holistic approach.

Suggested Citation: "Appendix F Commissioned Paper: Improving the Quality of Quality Measurement--John D. Birkmeyer, Eve A. Kerr, and Justin B. Dimick." Institute of ...