Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

According to a recent study, only 27% of organizations have a measurement strategy in place to determine the success of their training efforts. Does this percentage surprise anyone? As a vendor hired ...

Performance marketing is quickly becoming a priority for Canadian brands, as companies restructure teams to bring media, data and business outcomes closer together, not just to bring expertise ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design. Over the course of my three-decade career, the keyword drove paid search. Today, it’s ...