According to a recent study, only 27% of organizations have a measurement strategy in place to determine the success of their training efforts. Does this percentage surprise anyone? As a vendor hired ...

Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

A public company's retail investor strategy is crucial to attracting and retaining individual investors. But how do you know if your strategy is working? Key Performance Indicators (KPIs) are ...

Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design. Over the course of my three-decade career, the keyword drove paid search. Today, it’s ...